2021 is shaping up to be the year of re-emergence. As many are looking for the return to a “new normal”, there’s going to be a lot of pent up energy ready for races. There will also be plenty of 5K’s, 8K’s, 10K’s, half marathons, triathlons, biking and other endurance events eager to register these people.
Along with many of these races there will be the non-profits and community organizations that benefit from them. In 2021 we will see many of our old favorite races, but the potential for new races and events as organizations look at these as a way to raise funds and build awareness after a hard year in 2020. While planning a race or event isn’t exactly easy, the results can definitely be rewarding and the payoff for your organization and community can be HUGE. This is why making sure your race or event is done right is so important
If your organization or community group is thinking about creating and producing a race in 2021, here are six important factors to consider as you plan:
Vision – Have a clear vision and a set of goals for the race or event that you can articulate to constituents, sponsors and perspective participants. Be sure to research similar events in your area, including their history, entry fees, and courses. Are there any other events like yours? How long have they been taking place? Taking all this into consideration is important to a successful race or event.
Venue – Picking a good venue can make or break your event’s success. The site of your race must be able to provide a suitable setting that is safe, has access to parking/public transportation, and allows for a unique event environment. For endurance events, the type of course also makes a difference in the race experience, so think about the scenery and what your runners participants and spectators would enjoy most.
Race Committee – You cannot do it all by yourself! Decide who will help you plan and execute the race or event. You’ll need a team of people to help with soliciting sponsorships, recruiting and managing volunteers, and creating a festive event experience on race day.
Time-Line – One of the items we consider the most important is a well-executed time-line, outlining the key tasks to planning the race. This is especially important in the first year of an event, as this will help establish the key players and tasks that must be accomplished leading up to race day.
Contingency Plans – If we learn anything from 2020, it should be-there must always be a Plan B! Things like pandemics, weather, course issues, and other factors can happen and it is critical to be ready when they do.
Post Race Follow Up – There is a powerful tendency to put the file in the drawer as soon as the event is over. During the weeks immediately after the race or event, there are some critical tasks that need to be accomplished in order to produce an even better event the following year. Post race emails, surveys, and meeting with the race committee are just some of the post-event tasks many race committees neglect.
The next few years are going to be huge for endurance events (and all live events) and Glory Hound Events is ready to help. Glory Hound Events has spent fifteen years planning events using many of these principles. We would love to help you fulfill your vision and fill in some of the blanks as either your management company or consultant.
About Glory Hound Events
Glory Hound Events was started in 2006, initially managing the historic Bele Chere 5K. Shortly after that first year the Lake Logan Triathlon was introduced and eventually became a part of the Lake Logan Multisport Festival. Glory Hound Events is now the largest endurance event management company in the Western North Carolina region, producing an average of eighteen events annually. In addition to producing its own events and those for a variety of clients, Glory Hound Events offers consulting services for events outside of Western North Carolina looking to take theirs to the next level.